Founded in 1925, Siedles today is one of the leading players in the Electronics business sector. Siedles was initially started by 2 German brothers and later in 1945, the Udeshi family bought over their interests. Siedles then represented many of the leading British and American companies, such as ECKO & GEC for their cinematography and radio equipment. With the emergence of Japan after the war, Siedles commenced business with Sony and has been representing them since 1959.
Siedles markets and distributes Sony consumer products. Siedles also represents many other leading companies such as Bose Corporation of USA. Siedles provides after sales service for all the above Brands.